Liv-ex most wanted: top 10 wines by merchant location Posted on July 23, 2019 | by Ian Larke | Leave a Comment on Liv-ex most wanted: top 10 wines by merchant location The most wanted wines this year – based on visits to individual wine pages (IWPs) from January to July – differ depending on Liv-ex members’ location. On a brand level (LWIN7*), Lafite Rothschild is the most popular wine among merchants in the UK, Europe and Asia. The latter has historically led demand for the label. Another First Growth is the most viewed wine by US merchants – Margaux, which has moved up since last year’s rankings and taken the top spot from Pontet Canet. Similar to last year, Europe remains the only region to include the Right Bank’s Figeac and Angelus in its most visited IWP. For the first time, a Champagne – Louis Roederer, Cristal – also makes up the region’s rankings. As the table below shows, another Champagne, Moet & Chandon Dom Perignon, has taken the third spot in the UK’s most viewed wines. On a vintage level (LWIN11), however, Dom Perignon 2008 leads the UK rankings. Lafite Rothschild 2016 (JS 100, JD 100) tops the most viewed wines in both Asia and Europe, while Pontet Canet 2010 (RP 100) is the most viewed wine in the USA once again. Sassicaia 2015, Wine Spectator’s wine of 2018, continues to be the only Italian wine in the ten most visited IWPs, driven by interest from European merchants. In line with rising Burgundy trade, Domaine Ponsot, Clos Roche Vv 2016 is among the most viewed wines in the UK. Mouton Rothschild 2016, which received the perfect 100 points from a number of critics including Neal Martin, Jeb Dunnuck, James Suckling and Lisa Perrotti-Brown has also been very popular in both Europe and the UK. * LWIN is a universal wine identifier that corresponds to details of a selected wine. For example, LWIN7 is a seven-digit number that correlates to a wine name, e.g. Lafite Rothschild. LWIN11 is an 11-digit number that considers both the wine name and the vintage, e.g. Mouton Rothschild 2014. For more information on LWIN, please click here.