Partnership with Alicante City FC

Alicante City FC are pleased to announce a partnership with leading wine and whisky investment specialists London Barrelhouse. The partnership will see London Barrelhouse’s logo adorn the new Alicante City FC football shirts ahead of their first season in 1a Regional.

London Barrelhouse are the perfect match for the club’s ethos with the two parties having a shared emphasis on a focus on a long-term goal. The company also has a collective experience of over 100 years in the asset management industry which reflects that vast wealth of experience in football that the Alicante City FC board and management all possess.

The club are delighted to be working with London Barrelhouse and are looking forward to both parties benefiting from the agreement.
As part of this partnership, we have an exclusive interview with Peter Charalambous, the Director of London Barrelhouse, who shares his views on the company’s new partnership with Alicante City FC, how the two parties can work together in the future and whether football can learn anything from the fine wine and maturing whisky sector.

Hi Peter, how did you first hear about Alicante City FC?
Peter Charalambous: Prior to founding London Barrelhouse, I was the CEO of a stockbroking company in London where the now Chairman of Alicante city fc – Elliot Livesey, was employed as an equity advisor. He moved on and founded soccer smart and my passion for football and our close friendship meant we stayed in touch.

What do you see as the main benefits of sponsoring a truly international side like Alicante City FC are?
PC: Sport can generate significant brand exposure and awareness for London Barrelhouse. Alicante being an international club represents our business perfectly as our audience of investors and collectors are international in nature. Sporting events, football in particular, can be extremely popular and attract a large international audience which reflects our current offering to our ever-growing global client base. Social media and sports are extremely compatible, hence our decision to be sponsors for this season and we hope to Increase our reach and exposure to new clients, customers and businesses.

How do you think London Barrelhouse and Alicante City FC complement each other and how do you think they can help each other going forward?
PC: We complement each other with our truly international reach and feel, along with our shared vision to become major players in our respective fields. On a personal level Elliot and I have a shared passion for competitive sport, especially football, having both played with some of the world’s most famous footballers.

London Barrelhouse encourage a longer-term approach as part of their strategy to building a portfolio which is similar to Alicante City FC’s long-term plan to reach La Liga, do you therefore think it is always important to be invested in a project for the long term?
PC: My experience over 25 years of investing has shown me the most important advantage of long-term investing is to be found in the relationship between the parties having a shared vision. Investments for longer always exhibit lower volatility than those held for shorter periods and almost always make for more rewarding and satisfying returns. The longer you invest, the more likely you will be able to weather low market periods in whatever investment you have. London Barrelhouse and Alicante City having a shared vision for the long term is important for me as like London Barrelhouse, Alicante City have a determination to grow and a business plan in place to execute it.

How important do you think it is that businesses support football clubs and other clubs which can build a community?
PC: Sport at all levels has a responsibility to inspire the next generation. Local sporting clubs are paramount in this process, in particular football clubs. Football clubs around the world can be the life and soul of the local community, offering opportunities, jobs and a community asset for all who are involved. As a result, we are delighted to be involved with Alicante City as they look to grow whilst offering Alicante everything that comes with having a local football club.

Are representatives from the company planning on visiting Alicante to see the club in action?
PC: The plan is to come out this season 100%. We are currently in the process of setting up our first international office in Singapore and this has taken up a lot of our time and resources. However, this will not deter us from coming out to several games this season as we continue to strengthen our relationship with Alicante City FC, its owners and players.

Is there anything you believe football can learn from the fine wine and maturing whisky sector?
PC: Football has become a victim of its own success and the demand for instant results has condemned a lot of clubs into administration and closure. The overriding thing that football can learn from our industry is that with fine wine and maturing whisky – “good things sometimes take time”.

Finally, why should Alicante City FC fans visit
PC: Unlike others in our industry, we offer a truly unique service with our fine and rare collection offering. This helps investors act like an expert and make what is already unique and rare, even more valuable. Alicante City fans should visit in order to see how they can benefit from tax efficient investmets that can be extremely rewarding but also helps them gain an interest and knowledge in a truly global and growing industry.

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